A new poll found that roughly one-fifth of American voters will support whichever 2024 candidate Taylor Swift endorses for president.
In a study conducted Redfield & Wilton Strategies for Newsweek, 18 percent of voters responded that they are “more likely” or “significantly more likely” to vote for a presidential candidate endorsed by the pop star billionaire.
Some eight million additional Americans will be eligible to vote this season as they turn 18 years of age. A total of 41 million voters will be members of Gen Z, many of whom are heavily influenced by Swift and other stars in the entertainment world.
Conversely, 17 percent of survey respondents said they would be less likely to vote for a candidate if Swift endorses them. Little more than half (55 percent) said they would not be swayed in either direction. The sample included 1,500 people, of which only 45 percent said they were Swift fans.
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This follows from Taylor Swift’s meteoric rise to the center of media attention in 2023, on top of her already-achieved meteoric rise to stardom. Her new album Midnights released in October 2022, her wildly successful (and expensive) “Eras” concert tour from May 2023 to December 2024, and her high profile dating escapades with Kansas City Chiefs’ tight end Travis Kelce. Swift was named Person of the Year by TIME, college professors began teaching courses on her, and Business Insider went so far as to say that she gave a “boost” to the US economy itself.
Swift was declared a billionaire in October 2023, and her boyfriend Kelce made $20 million from his Pfizer ad alone. He has also been doing ads for Experian, Campbell’s Soup, DirecTV, State Farm Insurance, and Lowe’s. Kelce had the most ad time of any celebrity during NFL games, appearing in 375 commercials through December 11th, according to iSpot.
All of this came with some raised eyebrows about her next moves, especially when Travis Kelce performed in a paid advertisement for the Pfizer COVID vaccine.
Swift has not been a stranger to forays into politics, having been vocal about LGBT and abortion rights and having baked Biden-Harris cookies ahead of the 2020 election. She also directly tweeted at President Trump in May 2020, accusing him of “stoking the fires of white supremacy.”
After stoking the fires of white supremacy and racism your entire presidency, you have the nerve to feign moral superiority before threatening violence? ‘When the looting starts the shooting starts’??? We will vote you out in November. @realdonaldtrump
— Taylor Swift (@taylorswift13) May 29, 2020
Skepticism around the increased focus placed upon her has intensified so much that the Pentagon felt the need to publicly declare they were not using her in a psychological operation (PSYOP).
An op-ed in the Baltimore Sun published Monday morning called for Taylor Swift to be put on Joe Biden’s ticket in place of Kamala Harris.
As Taylor Swift stirs outrage over the question of artificial intelligence and AI-generated deepfakes, concerns have arisen that she will be used to manufacture consent for the regulation of AI technology, which has been redefined by the Obama camp to encompass social media algorithms. If Congress decides to take “legislative action” over the Taylor Swift AI images, as White House Press Secretary Karine Jean-Pierre advocated for over the weekend, we can expect lawmakers to smuggle in provisions to regulate social media, possibly with loopholes that will enable politicians to censor political content.
Shane Devine is a writer covering politics, economics, and culture for Valuetainment. Follow Shane on X (Twitter).
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