PublicSq, an internet marketplace set on fighting “woke ESG agendas” in online retail, is on track to go public on the New York Stock Exchange today. Following a merger with Colombier Acquisition Corp. on Wednesday, PublicSq (PSQH) will be available for public trade, with company leadership scheduled to ring Thursday’s opening bell.
The new commerce platform proudly declares itself to be “pro-life, pro-family, and pro-freedom” and offers itself as a rival to giant left-leaning corporations like Amazon. PublicSq was founded in 2021 by CEO Michael Seifert, who was attempting to compile a list of companies that shared his family values. Soon after, he made his list available online and allowed new companies to apply. The site’s traffic skyrocketed, attracting attention from customers, businesses, and even public figures like Donald Trump, Jr.
As PublicSq’s popularity grew, Seifert began establishing the company’s stance against the woke Environmental, Social, and Governmental (ESG) policies that have infiltrated major corporate entities in the US. ESG refers to a strategy of investing that scores companies based on their compliance with environmental regulations, promotion of social justice, and effectiveness of internal governance. The higher the ESG score, the more willing investors will be to support the company.
In recent years, this investment strategy has been used to almost exclusively advance left-wing causes, with hedge funds and asset management groups leveraging their investments to compel companies to embrace things like diversity, equity, and inclusion (DEI) programs, racial bias training, corporate-sponsored abortions, and the climate change agenda. As ESG spreads, customers are left with fewer and fewer options—but PublicSq is looking to change that.
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So far, PublicSq has connected over 55,000 small businesses with 1.1 million users, offering free signups to both. Businesses can join PublicSq in less than four minutes simply by signing an agreement to support the platform’s traditional values. “We’re not asking anybody to be political,” Seifert told Fox Business. “We’re certainly asking them not to lecture us about our views and values and to live in alignment with those so that our consumers don’t feel like they’re having to fund causes they stand opposed to.”
The app is currently available via the Apple App Store and Google Play, and updates planned for later this year promise to enhance the shopping experience even further. Additionally, PublicSq has begun creating its own businesses to meet customer demand when existing companies aren’t available. Last week, the platform announced EveryLife, the first openly pro-life diaper company. The company’s stirring announcement video trended on social media as its message resonated with the pro-life movement.
We started this company with a simple mission: to provide premium products for every baby. Because every baby is a miracle from God who deserves to be loved, protected, and supported.
Join our movement today at https://t.co/4am6WdJBex pic.twitter.com/iJEgFqKIx9
— EveryLife (@everylife) July 13, 2023
PublicSq also entered an advertising partnership with conservative commentator Tucker Carlson. As Valuetainment previously reported, the anti-ESG shopping app will be the first sponsor of Carlson’s forthcoming media venture, with ads expected to begin appearing in episodes of “Tucker on Twitter” by late August.
Seifert stated: “We want to be a company that’s by the people, for the people, and owned by ‘we the people,’ and that only happens if the people will rally around it and build it with us.”
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