Ultra Right, an “anti-woke” beer company created as a rival to Bud Light, has reportedly raised almost half a million dollars in 12 hours since releasing a limited-edition Donald Trump beer can. The new beer, known as “Conservative Dad’s Revenge,” features a black-and-white photo of the former president’s Fulton County mugshot and is expected to hit $2 million in sales by this weekend.
Conservative Dad’s Ultra Right Beer was launched earlier this year after Anheuser-Busch’s disastrous partnership with transgender influencer and activist Dylan Mulvaney. Bud Light, an AB InBev subsidiary, gifted Mulvaney with a personalized beer can decorated with his likeness in celebration of his 365th “day of girlhood.” The immediate blowback against the popular beer brand quickly grew into one of the largest corporate boycotts in recent history, costing Bud Light billions in market cap, hundreds of employees, and its spot as the nation’s number one beer.
As consumers looked for another option in the alcoholic beverage market, Seth Weathers (aka “Conservative Dad”) saw an opening, launching Ultra Right just one month after the boycott began. However, it wasn’t until former President Donald Trump was indicted in a sweeping racketeering case in Georiga that Ultra Right became an overnight success.
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After the release of the first-ever mugshot of a former president, Weathers went viral by teasing the release of the limited-edition beer. Each collectible beer can features Donald Trump’s scowling face underneath the bold “Revenge” logo. But while the beer’s release on September 12 was projected to be a success, the influx of orders vastly exceeded expectations.
“We knew people would go wild over these collector cans, but we had no idea the response would be this crazy,” Weathers told Fox Business. Within the first 12 hours, Conservative Dad’s Revenge sold more than $500,000, and Weathers expects that total sales will reach $2 million by the end of the beer’s limited run on October 1.
Weathers further stated that 10 percent of the proceeds will be donated to the legal defense fund for the Georgia Republican Party and the David Shafer Legal Defense Fund.
“Sales have poured in from the moment we launched,” he added. “With over $1 million in beer and merchandise sales, we’ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad’s Ultra Right Beer puts our money where our mouth is – we’re doing our part to fight back against the unjust persecution of American patriots.”
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