Ryan Reynolds got rich acting. He’s attaining multiple generational wealth thanks to some intelligent and savvy investments he’s made that have led to major exit paydays.
So, the man must know something about what led to his success, and he’s willing to share a few secrets.
First, let’s spotlight his major wins. Most recently, Reynolds cashed in after T-Mobile acquired Mint Mobile. The sale price was $1.35 billion, and Reynolds owned a reported 25% of the company. I’m not a math major, but I think he could afford a couple of new Ferraris. And an island or two if he wanted.
Before that, he struck gold when Aviation American Gn was sold to Diageo for $610 million — a roughly $300 windfall for the movie star.
Okay, let’s get some tips. He told CNBC his job is communicating the stories of companies he’s involved in. And his preference is to work with stable brands.
“If you look at a gin company, a wireless company, and a Welsh football club, those things don’t really go together. But they all had strong brand foundations when I got there. My job is storytelling,” he said. “I think at Maximum Effort our job would be more defined as not necessarily financial investment but an emotional investment.”
It certainly doesn’t hurt to have an actor with his skill set fronting tv commercials, and Reynolds has crafted a great career where he has yet to alienate people. Hence, his popularity and likability is a huge asset for companies.
“The most successful B2B companies on the planet all have a story to tell. For me, it’s all about that creative. The financial investment side of it, I’m no wizard. The emotional investment side, that’s the part where I get the most fun.”
He will likely have to back up a Brinks truck yet again for another colossal windfall. His recent investment is with a Canadian payment company called Nuvei. No doubt they are hoping his magic touch works again.
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