Brandon Brown is the NASCAR driver whose name inspired the slogan, “Let’s Go, Brandon,” this year.

Because of the phrase’s popularity and its political overtones, he’s struggled mightily trying to find a corporate sponsor.  Well, a crypto company came to the rescue, and Brown just unveiled his new car emblazoned in red, white, and blue colors, with his new sponsor’s name emblazoned on the rear corners of his #68 car. is a cryptocurrency company, and the first three letters of the name are LGB, which is a reference to the phrase “Let’s Go Brandon.”

Watch for Brown in his car in the Xfinity Series of NASCAR.

 As for LGBcoin, it’s a new, decentralized meme cryptocurrency that is similar to Dogecoin.  The LGBcoin coin is an ERC-20 digital collectible meme coin on the Ethereal Blockchain.

The phrase almost ruined Brown’s career because a driver has no shot of competing without a well-funded sponsor, and this sponsorship solves that problem for Brown.  

Here’s part of the press release from the new crypto company. 

“Brandon is not only an incredibly talented driver but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of—an American story of success and perseverance. Brandon is truly America’s Driver. If we do our job right when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”

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