In this episode of The Biz Doc Podcast, Tom Ellsworth examines intriguing stats and charts about New Year’s Resolutions, drawing interesting conclusions about the generational divide and the growing popularity of “Dry January.” Speaking of drying up, Tom concludes the episode with an incredible case study on the history of Nike’s profits and how parting ways with Tiger Woods is literally drying up their profit margins.


Intro – 00:00
New Years Resolutions – 01:30
The Most Popular NYE Resolutions – 02:53
Dry January Trends – 06:44
Nike Case Study: 09:04
Outro – 32:24

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