It’s not easy when a big corporate conglomerate decides to pander to a small percentage of people and go all in on woke culture. As Anheuser-Busch is finding out, you just end up making almost everybody mad, losing respect with consumers, and looking like an utter and complete fool.
Joe Rogan blasted the beer company for the pro-America commercial they quickly unleashed to try to quell the fallout from their stupid decision to put transgender influencer Dylan Mulvaney front and center on a marketing push that did nothing but push their core audiences’ buttons and lose sales and market share.
“You gotta watch this bud light commercial, this new Bud Light commercial. It’s the dumbest pro-America rah-rah. It’s so stupid and cliche, it f***ing, it hurts my feelings, it’s so dumb. Listen to this; this is a company in deep s***, bro. They make things like this, look you got the prairies, the ocean, you got a Clydesdale running down the street.”
Rogan was on a roll — he played the spot and added some running commentary that was not the reaction the bozos at Bud Light were hoping for. Again.
Here’s what he said as he was laughing, listening to the VoiceOver of the spot.
“What the f*** are you talking about? You know, I would respect them if they had this and then Dylan Mulvaney just starts cartwheeling into the frame.”
He begged for the VoiceOver dude to shut his trap, and then gave his summation.
“Well, the problem is, if you let CEOs talk about stuff like that, and give their opinions about stuff like that, then everybody knows who you are. So you can’t just make this commercial. Like, where’s this coming from? Was this AI generated? That’s probably a Chat GPT 4.0 version of the perfect American commercial. That’s really what it is. That s*** didn’t have nothing to do with drinking Bud Light either, by the way. That made me want to move to Montana.”
“That’s the dumbest commercial of all time.”
Memo to execs at AB — you are not as smart as you seem to think you are, so why not just focus on selling beer to what’s left of your fan base?
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