For many student-athletes und the National Collegiate Athletic Association (NCAA) umbrella, a new era has begun.

The NCAA has suspended its longstanding and oft-criticized rules that forbid the athletes to make money from their labor and promotion. 

The restrictions on the so-called “NIL” or “name, image, likeness” battle, which were lifted on Wednesday, had called for disciplinary measures including expulsion from the school.

On Thursday, it was clear the student-athletes were eager to start, and analysts peg the earnings power for individual student-athletes, depending on a variety of factors, to be anywhere from $500 to $2 million a year.

A CBS Sports story ( detailed a few examples.

Top-level talent Bijan Robinson, a running back for the Texas Longhorns, debuted on the video sharing app Cameo – where celebs charge fans a fee for making personalized videos – saying he’s there for anyone for only $100 per video.

Florida State quarterback McKenzie Milton and University of Miami quarterback D’Eriq King said they are launching Dreamfield, a platform that will act as a liaison for college athletes to peruse opportunities for public appearances and more. 

Already with literally millions of TikTok followers, Fresno State women’s basketball players Haley and Hanna Cavinder can monetize their popularity. The two announced they’ve joined up with wireless company Boost Mobile as well as endorsing a nutrition company.

LSU gymnast Olivia Dunne, with more than a million followers on Instagram, is ready for the new era, posting, “Dreams do come true…big things coming.” Included in the message is a post showing her highlights playing on a Times Square video board.

And finally, Arkansas receiver Trey Knox – with a big assist from his dog, Blue – are set to work for PetSmart, according to the company, via social media campaigning.

It’s all good for man and beast.

“I have always been proud to be a student-athlete and an Arkansas football player, but I am just as proud to be a dog dad to Blue,” Knox said. 

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