No energy drink is more popular than PRIME, the beverage founded and promoted into the stratosphere by YouTube star Logan Paul and influencer/fighter KSI.
Kids worldwide are obsessed with the drink, but Senator Chuck Schumer from New York is calling on the Food and Drug Administration to end the sale of it to youngsters because of what he and some health experts feel are potentially dangerous levels of caffeine in every can.
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The drink was launched in 2022, and to say it took off would be an understatement. It quickly became the official energy drink of the UFC, and there have been long lines outside of grocery stores made up of kids desperate to get their hands on the neon-colored cans that hold the flavored drink.
The advertising campaign built for PRIME says it is vegan and contains zero sugar.
So how about that caffeine content? Well, a 12-ounce can of PRIME contains 200 milligrams of caffeine, equivalent to about six cans of Coke and nearly two cans of Red Bull.
Some schools in Britain and Australia have banned the drink, saying it could cause heart problems, anxiety, and digestive issues. PRIME claims they have taken steps to warn buyers about the level of caffeine, and a label on each can warns it is “not recommended for children under 18.”
Schumer told the FDA that because of the amount of content on social media that showcases PRIME, many parents think the drink is a juice or something harmless for kids.
Here is an excerpt of his letter to the FDA that got the ball rolling on a potential investigation …
“A simple search on social media for PRIME will generate an eye-popping amount of sponsored content, which is advertising. This content and the claims made should be investigated, along with the ingredients and the caffeine content in the PRIME energy drink.”
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