Jake Paul is 25 years old, and he’s reinvented himself a half dozen times it seems. The common denominator with each new phase is that he’s successful, gets attention, and makes a boatload of money.
He was an up-and-coming content creator, then a Disney star, then a YouTube disruptor, a celebrity boxer, legit prize fighter, and now, he’s looking to marry real-time sports betting and social media.
His goal is to jump into the “Tik-Tokification” of sports with a new app called Betr.
Jake founded the company and is the president, the CEO is Joey Levy, and behind them are over 100 investors backing the first ever micro-betting, real-time sportsbook.
Here’s what Levy told Fox Business.
“We consider ourselves to be the world’s first micro-betting app,” Levy added. “So you’re betting on the individual moments of a U.S. sporting event. We have some amazing investors: Florida Funders, Roger Ehrenberg, Aliya Capital, Travis Scott.”
The owners of the San Francisco 49ers, Boston Celtics, and Miami Marlins are onboard as investors too, which shows how professional sports leagues have fully embraced sports gambling. Why? It’s an almost limitless revenue stream.
The app will include sports betting for the NFL, NBA, MLB, and college football games.
Paul thinks there are millions of young people like him; who were never interested in traditional sports betting but are all in on micro-betting.
Here’s another quote from a Fox Business story.
“It made the entire game fun, betting on every single play versus waiting four hours for the match outcome. And I think what makes our product better is simplifying the betting experience, because my generation… They don’t really care about sports betting because it’s so hard to get involved in, and it’s not intuitive, it’s not native, there’s no community around it, there’s no social conversation around it.”
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