The reports that Snoop Dogg, Lionel Richie and Boy George are moving into the non-fungible token market is music to the ears of NFT pioneers.

As interest in this new form of cryptocurrency grows, its value continues to gather legitimacy. The endorsement – at least the perceived endorsement, given that those three artists get paid regardless of the NFT success – certainly serves to drive interest.

The iconic musicians have agreed to produce work for’s new NFT marketplace.

Not that this revolution needed much help.

Twitter CEO Jack Dorsey, Tampa Bay Buccaneers star Rob Gronkowski and many more business leaders, artists, athletes and musicians have jumped on board. Earlier this month, a piece of NFT art sold for $69 million, and the National Basketball Association has its own token market called NBA Top Shot.

To help facilitate NFT exchanges, (already boasting 10 million global users) said Tuesday it plans to launch an NFT platform on Friday.

According to Business Insider, the platform is expected to “feature sports, art and music NFTs from the likes of the Aston Martin Cognizant Formula One racing team, online artist BossLogic, and TikTok sea shanty star Nathan Evans.”

Lionel Richie will team with digital artist Klarens Malluta to produce an NFT for’s invitation-only platform.

Snoop Dogg, not surprisingly a fan of meme cryptocurrency Dogecoin, and 1980s pop icon Boy George will also produce work for the platform.

Boy George said, “Digital art is a new emotion.” said its users will see significant benefits: “At launch users will have the option to 1-click buy using their credit or debit card. Any collector, or fan, will be able to acquire, trade, and resell NFTs through the platform, regardless of whether or not they are a user.”

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