According to two sources contacted by The Washington Post, the Women’s National Basketball Association (WNBA) is projected to lose $50 million this season despite the attention garnered by phenom Caitlin Clark, the rookie point guard for Indiana Fever.

The WNBA earned somewhere between $180 million and $200 million in the 2023 season, which is nevertheless dwarfed by the more than $10 billion pulled in by the NBA.

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NBA Commissioner Adam Silver said in 2018 that the WNBA has lost $10 million every year it has been in operation. That would mean the league has lost about $270 million since it was founded in 1997.

This morning, a reporter with New York Times’ The Athletic put Clark on the spot asking her what she thought about people allegedly using her name to run cover for misogynistic and racist comments. She promptly responded that such behavior is “disappointing” and said everyone deserves respect.

Shane Devine is a writer covering politics and business for VT and a regular guest on The Unusual Suspects. Follow Shane’s work here.

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