Don’t you love when Wall Street personalities say what’s really on their mind?
Brent Thill is a senior equities analyst for Jefferies, and he was asked to compare Tesla and Twitter, one company run by Elon Musk and the other soon to be owned by the same man.
Thill’s advice to Musk regarding what he’s about to step into with his new Silicon Valley toy is simple. Get ready because it’s nothing like your EV company in Texas.
“I own a Tesla. … It’s our favorite car in the family. And it’s because of the user interface. It’s a safe car. It has a clean UI. It drives itself. There are so many features about it. It’s just the user interface of that car is amazing.”
Okay, now, here’s what he thinks about Twitter as a business. He calls it “the single worst experience online. It’s awful. And so when you think about the usability, that’s the first thing [Musk] has got to go after. Make the product more usable.”
Step one, Thill says, is to change the aesthetics and functionality of the site.
“You have to make the user interface and the ability for people to consume easier. It has to be elegant. It has to be prettier… It is the furthest thing from any other user experience I’ve witnessed, and I think they need to fix it.”
Oh, there’s another big problem he’ll discover once he digs in. The looming depression is going to crush advertising revenue.
“What we’ve seen from Snap, Twitter, Meta, Amazon, across the board, ad growth rates have fallen out of the sky. Our economists at Jefferies are forecasting a recession into next year and [that] the GDP goes negative. In that environment, the first thing you turn off is advertising dollars. It happens in every downturn.”
One man believes Musk has his work cut out for him. At least it will be entertaining.
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