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As an entrepreneur, there is one big marketing mistake you can make that can cost you millions of dollars, loss of momentum, and lost time. And by the way, if you’re an entrepreneur, a CEO, guess what else you are? You are somewhat a marketer, because at the beginning when you’re building your company, either directly or indirectly, you’re marketing yourself.

The Biggest Mistake: Appeal to Every Single Customer – 1:01

Four Different Categories You Can Choose as an Entrepreneur – 1:19

The Type of Product Doesn’t Matter – 2:27

Your Identity As an Entrepreneur – 5:39

The Tale of Four Cigarettes – 6:10

Your Ideal Customer and Your Biggest Differentiator – 8:57

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