Some are calling it a Christmas miracle. Others say 2020 is finally saved.
The McRib is back, baby.
McDonald’s is rolling out the sandwich nationally for the first time since 2012. In the past, the McRib has returned to some, but not all, locations across the U.S. for a limited time every year – sparking confusion and frustration from McRib fans in areas where the item was not on the menu.
According to Alan Klein, the creator of the McRib Locator, an entire website devoted to confirmed sightings of the elusive sandwich, “In a year as challenging as this year has been, to throw a little McRib out there to those that really want to have it, it feels like something that would be a pretty nice gesture.”
While McRib lovers rejoice, the fast-food giant concedes their celebrations will be short-lived. The cult-classic sandwich, which has spawned fiery debates about its worthiness to be called barbecue (and to be called a rib, for that matter), is back for a limited time only.
That’s why McRib enthusiasts are flocking to their nearest McCrib to devour the fast-food delicacy. Fearful fans, worried they may have to wait another eight years for a national McRib fest, are buying in bulk and porking out on the sandwich. The restructured boneless pork patty, shaped like a miniature rack of ribs, with barbecue sauce, pickles and onions served on a 5.5-inch roll, tastes just the way you remember it.
But this is the first time the McRib has had the ability to be a trending topic on social media or be delivered via a DoorDash or Grubhub app. McDonald’s has been hyping the return of the McRib on social media in recent weeks.
The company announced plans to give away 10,000 sandwiches as part of a collaboration with No-Shave November. The first 10,000 people to post a clean-shaven – or simply beard-free – face with the hashtag #Shave4McRibSweepstakes and a @mcdonalds tag on Twitter or Instagram will get a free sandwich.