February is a good month for Snoop Dogg. The legendary hip-hop and pop culture icon is set to take the stage at halftime of the Super Bowl Sunday night with Dr. Dre, Eminem, Kendrick Lamar and Mary J. Blige, and others. He has another reason to fire up one of his patented celebrations on Wednesday.  

He’s officially the owner of Death Row Records, the label that launched his debut album Doggystyle back in 1993. Snoop was able to purchase it from the previous owner MNRK Music Group, with the purchase price kept a secret. 

Here’s what Snoop said when the deal went down. 

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”

The label was launched 30 years ago by Dr. Dre, Suge Knight, Dick Griffey, and The D.O.C. It cranked out one epic album after another from the likes of 2Pac, Nate Dogg, and others and became a pop culture phenomenon.

Snoop left Death Row way back in 1998, and he felt he had a good reason, judging by what he said as he was walking out the door. 

“There’s nothing over there. Suge Knight is in jail, the president; Dr. Dre left, and Tupac is dead. It’s telling me that I’m either going to be dead or in jail, or I’m going to be nothing.”

After that, Snoop and Knight had a public beef that lasted until 2005.  Ironically, Knight is in prison again, for voluntary manslaughter, after running over someone on the set of “Straight outta Compton.”

There’s one more bit of news regarding Snoop; on Sunday, he releases his new album B.O.D.R., which stands for Banc on Death Row.

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