Logan Paul is on a roll.  Fresh off a scintillating performance at the WWE’s Royal Rumble as a wrestler, he put on a business suit and locked in a big-time partnership deal with the sports league where all the fighting is real.  UFC announced that they have made PRIME their Official Global Sports Drink of UFC.  Paul and KSI are the founders of PRIME, and this deal puts the older Paul brother in a very elite class of entrepreneurs. 

Here’s a statement from UFC President Dana White. 

“We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market.  With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans worldwide.  Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”

 So what does this mean? The UFC will integrate the brand into several key assets, including every UFC Pay-Per-View and Fight Night. That means major exposure for the drink — it’s estimated that PRIME will reach an estimated 900 million TV households in 175 countries. 

If you’re a fan of UFC, you’ll see the drink everywhere. They will be named the exclusive Presenting Sponsor for all UFC Pay-Per-View weigh-ins, and PRIME will be named an inaugural Presenting Partner of the UFC Foundation. 

Logan Paul had this to say about the deal. 

“I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list. Together, we are a global powerhouse, and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.”

You’ll see the drink integrated into UFC content starting this Saturday with UFC 284: Makhavhev vs. Volkanovski. 

 

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