Kanye West, now known as Ye is a headline maker.
This week, he’s doing it again with his latest comments about George Floyd. Floyd was a black man killed in Minneapolis in 2020 when an officer knelt on Floyd’s knee and back, making it hard for him to breathe. His death sparked global protests and a call to defund the police. The officer responsible was found guilty of second-degree murder and manslaughter.
Those facts never stopped Kanye from appearing on an episode of the Drink Champs podcast and stating that Floyd died from pre-existing conditions and a fentanyl overdose. The family of George Floyd announced Monday they are considering a lawsuit against Kanye West.
The host of the podcast former rapper N.O.R.E, is also receiving backlash. He made a public apology for Kanye’s comments, but should the podcast host apologize for comments made by a guest?
According to Sprout Social, you should apologize for your role or your company’s role in anything that offends your customers or viewers.
N.O.R.E. also admitted to allowing the comments to go on because he feared Kanye would walk out for not being able to freely speak his mind. After the initial public apology, other steps need to be taken to let your viewers or customers know you are sincere.
The social media management company lists these other steps to get your company out of the hot seat.
Show empathy and remorse. Listen before speaking. Be transparent about your plan of action to fix the problem. Last, stay a few steps ahead. One way of getting ahead of any controversial comments made by guests or business partners is always to have a disclaimer stating the views stated by guests or actions taken by company partners are not those of the founding company.
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