Netflix’s advertising-included plan has reached 15 million active global subscribers since its launch one year ago, according to a new press release from the company.
In the third quarter of 2023, Netflix announced it exceeded expectations with almost 9 million new customers. It response to the good news, Netflix raised its plan prices.
The $7 per month ad plan was released as a middle-of-the-road option for customers stuck between the choices of a full membership and cancelling due to costs.
It is fueled through a partnership with Microsoft Advertising, a deal that was made in July 2023. The companies describe the ad-supported model as a way to “empower more people around the globe to access the entertainment they love.”
Netflix also announced it was releasing new features. It launched a new way to measure views with Nielsen in the United States and partnered with several ad tech companies. It also expanded the amount of ad options that advertisers can sign up for. Significantly, it announced it is now allowing ads for dating, financial services, and big pharma.
Netflix’s advertising-supported plan has reached 15 million global customers one year after its launch, the company said in a blog post Wednesday. https://t.co/cCncx97hIa
— Bloomberg Pursuits (@luxury) November 1, 2023
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Netflix has increased the number of content categories advertisers can buy slots for, including games, mobile devices, time of day and “continued audience demos.” It said it will allow ad-supported subscribers who watch three consecutive episodes to watch a fourth ad-free. Finally, Netflix is now allowing its ad tier subscribers to download episodes, becoming the first streaming platform to do so.
The streaming service said it has launched a new sponsorship program, starting with Frito Lay’s Smartfood on the Emmy-nominated Love is Blind show. It said to expect sponsors for the forthcoming Squid Game: The Challenge, the final season of The Crown, as well as its new live sports show The Netflix Cup.
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