Imagine if these apes were motivated how much they’d be worth?
The Bored Ape Yacht Club phenomenon continues to grow, as Yuga Labs, the owner of three of the biggest NFT brands, recently raised $450 million in funding that values the company at a whopping $4 billion.
The company has big plans for the dough, too, as they plan on using it to create an NFT media empire that will include games and a proprietary metaverse project.
According to Wylie Aronow, co-founder of Bored Ape Yacht Club told The Verge that he and his partners hope to create an “interoperable world” that is “gamified” and “completely decentralized.”
Yuga has been busy lately. They recently acquired CryptoPunks and Meebits from Larva Labs, which means they now have three of the most profitable NFT collections on the marketplace.
Yuga Labs co-founder Greg Solano has an interesting take on the metaverse in general and its popularity right now. He told The Verge that Facebook is doing things the wrong way, and startups will have a better chance to succeed because he doesn’t believe people will bond by spending time together in a virtual space with nothing going on. He says people bond from being forced to collaborate, which is how they approach their metaverse ambitions.
“You only play with people and make friends because you’re getting your ass kicked. Basically, we don’t think deep social experience comes from essentially a Zoom chat and walking around saying ‘hi.’”
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