Lawmakers have reacted to Anheuser-Busch’s massive decline in sales following their partnering with transgender influencer Dylan Mulvaney earlier this year.
Mulvaney revealed having been featured on specialized cans of Bud Light in celebration of the activist’s “one year of girlhood” ahead of March Madness. The partnership called for a boycott from the beer company’s target consumers.
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According to Beer Business Daily’s April report, Bud Light and Budweiser faced net losses for four weeks in April, leading up to April 29. Initial reports showed that Bud Light in-store sales dropped 26% in the week of April 22.
According to Fox News Digital, Rep. Ralph Norman said, “If there’s ever a case for a corporation to stay away from this type of issue — they made beer the last time I checked,” Norman continued, “The ones in my state, the consumers — what happened with Bud Light is they lost a lot of customers,” he continued. “There are a lot of past consumers of Bud Light who will never drink another Bud Light beer in their life, including me.”
Other lawmakers chimed in and shared their thoughts.
Sen. JD Vance, R-Ohio:
- “Anheuser-Busch did learn a lesson, which I think other corporations should take to heart, too, which is that you can’t go to war against the people who buy your product and expect them to keep on buying.”
- “Conservative voters, Republican voters are not idiots, and they know when a corporation is going to war against their values. Anheuser-Busch made a big mistake, and they’re paying for it.”
Rep. John Duarte, R-Calif.:
- “It’s up to them, it’s their brand.”
- “They can do as they want. And if sales go up, sales go up. If sales go down, sales go down, but they’re a private company, and they can play their brand how they like.”
Rep. Gerry Connolly, D-Va.:
- “I don’t really care one way or the other if a corporation weighs in on political matters, and I don’t really drink much beer.”
Rep. John Rose, R-Tenn.:
- “I think generally corporations should stick to their knitting and sell products and develop great brands, and I think when they try to change and weigh in on social issues, that’s always going to be a mistake for businesses.”
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