One person who doesn’t get censored on Twitter for saying a lot of things that aren’t true is Tesla CEO Elon Musk. He’s a jokester, and he uses Twitter as his platform of choice for his pranks.
Take, for instance, the April Fool’s Day pranks he pulled back in 2018. On April 1 of that year, Musk tweeted news that he had been found passed out against a Tesla Model 3, surrounded by “Teslaquila” bottles. There was no such thing as a Teslaquila bottle, but it was a pretty good prank.
Fast-forward to October 2018, when Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark a new line of tequila as, you guessed it. “Teslaquila.”
He tweeted a photo of the bottle, with the Tesla logo on top, and claimed his tequila was made of 100% pure agave. “Teslaquila coming soon …” Musk wrote in the tweet.
The response Musk received from his mock announcement in 2018, along with the news of George Clooney, Mike Meldman and Rande Gerber selling their Casamigos line of tequila to Diageo for $1 billion, must have made him think the idea was another in the line of brilliant ideas he’s had over the years. In July of this year, Musk posted on Twitter that the one-time make-believe tequila was actually “coming soon!”
Well, he wasn’t kidding that time. Earlier this week, Tesla started selling “Tesla Tequila” on its website (the earlier “Teslaquila” name was nixed by Mexico’s Tequila Regulatory Council as too evocative of “tequila,” which is a protected word). The price was kind of high – $250 per bottle – but as of Friday it was already sold out, though the company did not reveal how many bottles it produced.
Of course, bottles started showing up on eBay as early as Friday afternoon, with prices as high as $999 per bottle.