The days of getting up before the crack of dawn and getting in line at Wal-Mart or Best Buy are over.  So is pushing yourself away from the dinner table on Thanksgiving and heading to Target to buy a cheap flatscreen television. 

Shoppers spent money but did it in their pajamas and sweatpants, racking up Black Friday sales of over $9.1 billion.  That number is up 2.3% from 2021. 

Meanwhile, big retail stores paid the price, as empty parking lots and sparse crowds the big-box stores were the norm on Friday. 

Adobe Digital Insights tracks shopping data.  Here’s what an analyst named Vivek Pandya said about the shopping.

”As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year. Shoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends.” 

The significant sales growth this year came from electronics.  

Okay, brace yourself for Cyber Monday, coming up in two days. That was, is, and probably will be for a long time, the biggest online shopping event of the season. The expectation is that $34.8 billion will be spent this year, up almost 3% from 2021. 

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