Anheuser-Busch will lay off hundreds of staff amid its failed attempt at a pro-trans marketing campaign with social media influencer Dylan Mulvaney for its Bud Light beer.
The beer company announced on Wednesday that the job cuts would constitute 2 percent of its workforce, according to The Wall Street Journal. The company stated that the layoffs will not impact front-line workers including brewery and warehouse staff.
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“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch Chief Executive Brendan Whitworth said in a written statement. “These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone.”
The company’s restructuring efforts will affect corporate and marketing roles in its New York, St. Louis and Los Angeles offices. Two percent of the total workforce would be roughly 380 positions.
At the start of July, the glass bottle producer who contracts Anheuser-Busch, Ardagh Group, said it was closing its plants in North Carolina and Louisiana.
Bud Light sales have suffered since April after tremendous backlash over the marketing campaign with Mulvaney caused consumers to boycott the beer and company, altogether. Bud Light even dropped as the top-selling American beer with Mexican brand Modelo Especial taking the top spot.
Back in June, data gathered by Deutsche Bank suggested that 24% of Bud Light consumers no longer purchase the brand, while another 18% are buying less of it.
Analyst Mitch Collet predicts 25% of Bud Light’s net loss will be permanent.
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