Remember how people thought Endeavor Chairman Ari Emanuel was crazy for purchasing the UFC in a multi-billion dollar deal? Yeah, well, he knew what he was doing on that one, and chances are he’ll be right again on a new league he has in his crosshairs.
The WWE is now in advanced talks to be sold to Endeavor Group, and it could be announced as early as Monday. When that happens, WWE and UFC are reportedly set to form a new publicly traded company.
WWE shareholders would hold on to 49% of the company, while Endeavor would own 51%. Overall, the value of WWE will skyrocket to an impressive $9.3 billion.
I know what you’re thinking — how will Emanuel and Vince McMahon co-exist? These are not docile, laid-back wallflowers afraid to express their opinions. They are both as alpha as you can get, and apparently, there are plenty of fancy titles to go around. Emanuel is expected to be CEO of Endeavor and this new company, and McMahon will be executive chairman. Dana White is part of this, too — he will stay as president of UFC. WWE CEO Nick Kian gets the title of president of the wrestling business.
There should have been a cage match to have them fight it out for the titles.
It’s not like it’s a slow weekend for the WWE — this is WrestleMania weekend in Los Angeles.
What an American success story it is for the McMahons. What was once a family business is not an entertainment conglomerate worth nearly 11 figures. WWE had revenue of $1.29 billion in 2022, most generated from the company’s media unit.
As for the UFC investment for Endeavor — it is a gold mine, taking in $1.3 billion in revenue last year.
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