On Tuesday, Apple (AAPL) explained it is adding new price points for apps in its app store. How many price points? 700, to be exact.
Additionally, Apple stated there is a new roll out for new tools with the intention of making it easier for developers to set prices based on country or religion, and manage foreign exchange rates.
CNN reports:
It said the new pricing enhancements will be available for apps offering auto-renewing subscriptions starting on Tuesday, and for other apps and in-app purchases next spring.
The lowest price point is .29 cents, while the highest price point is $10,000. These changes have been stimulated by a $100 million settlement with developers in August 2021. This settlement included the company pledging to expand price points developers can offer to consumers, with other changes, too.
CNN continues:
In total, there are now 900 different price points for apps in Apple’s App Store. The new price points available include every $0.10 mark from the minimum up to $10, and every $0.50 between $10 and $50.
The New York Times reports:
Rising inflation around the world has put pressure on Apple and developers to be more flexible in what they charge customers. The company also continues to face a backlash from developers, regulators and lawmakers around the world over its App Store policies. The App Store is the only gateway for thousands of apps to reach iPhone users, making Apple an arbiter of software distribution.
The higher priced tier of $10,000 could mean Apple is putting more time and effort into research and development for virtual and augmented reality software. Mixing headset hardware with the digital world.
NY Times continues:
As Congress wraps up its year, among the bills under consideration is the Open Markets Act, which seeks to give developers more control over their apps and allow them to skirt the fees — as much as 30 percent — that Apple and Google charge developers.
The app store already has very costly apps such as a piano tuning app worth $999.99. Would you rather pay $1000 for an app or an NFT? Or neither.
Here’s Pat on Apple:
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