Over 100 million people are expected to watch the big game on Sunday when the Philadelphia Eagles take on the Kansas City Chiefs in Glendale, Arizona. If the game stinks, there are always the commercials to look forward to, and hopefully, this year’s batch will live up to the hype.
The cost for a 30-second spot is $7 million, which doesn’t consider the added expenses of producing the commercials. So it’s a significant investment for advertisers who want a bang for their buck.
You know who also wants a bang for their buck? Investors. So it’s fun to look back at the companies that ran commercials in the Super Bowl a year ago and see if it turned out to be something that moved the needle for the company in terms of revenue or stock price.
FTX had two spots in 2022 — a :60 featuring Larry David and a :30 with Tom Brady and his ex-wife Gisele. It was not an excellent year for FTX unless their goal was to get busted for committing massive fraud and running their business into the ground to the point where it no longer exists.
It’s doubtful that was in the business plan Sam Bankman-Fried wrote. Wait, chances are SBF did not write up a business plan. The frizzy-haired disgraced CEO was more fond of winging it.
Coinbase advertised last year, and their stock is down 64%.
What about non-crypto-based companies? Carvana is barely hanging on, with its stock price down an incredible 90%. Vroom is right there with them, down 83%.
Sunday’s game on Fox will feature a lot of snack food, beer, and liquor companies. Americans seem to be a lot more fond of those categories than crypto. At least for now.
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