Tom Brady continues to make history, expanding his post-NFL business portfolio by joining Delta Airlines as a strategic advisor and brand advocate.

According to a news release from Delta, the seven-time Super Bowl champion joins the airline in an innovative partnership “connecting Brady’s expertise in teamwork, performance and perseverance.”

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“Delta’s people are driven by their commitment to world-class performance, excellence and a desire to achieve best-in-class results,” said Delta CEO Ed Bastian. “Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities.”

Brady will be partnering with Delta employees, advising on strategic training with the most effective tools as well as supporting the company’s brand identity in select elements. Brady and his team will also support Delta’s efforts to give back to communities, hopefully inspiring future Delta leaders to do the same.

This partnership comes just days after the football superstar joined Patrick Bet-David and Valuetainment at the Vault business conference last weekend. In front of 3,000 business entrepreneurs, Brady shared some of his most impactful experiences both on and off the field, inside and outside of business.

“I am grateful to be joining the Delta family, a company I have loved and respected for years,” Brady said in a written statement. “Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible.”

The 46-year-old has been crowned the greatest of all time by millions of football fans around the world, garnering seven championship rings in a 23-year career. Since then, Brady became a minority owner in English soccer club Birmingham City. Earlier this year, he also bought a stake in WNBA champions, the Las Vegas Aces. 

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