Former Disney CEO Bob Chapek reveals how Bob Iger and Steve Jobs quietly put Disney movies on iTunes, leaving him to handle angry calls from Walmart, Target and Best Buy. He explains how retailers sold Disney DVDs at a loss for years and why going digital was still the right call.

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Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. He currently resides in Ft. Lauderdale, Florida.

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