A record-breaking 68 million Americans are expected to bet roughly $23.1 billion on this year’s Super Bowl (LVIII), according to a study by the American Gaming Association (AGA).

That is 26 percent of the American population, representing a 35 percent increase from 2023, when $16 billion was wagered. Legalized sports betting is changing the gambling landscape in the US: 42.7 million Americans will be placing sports wagers online, at a retail sportsbook, or with a bookie (41 percent increase since 2023), while 36.5 million will bet “casually” with friends or associates (32 percent increase since 2023).

“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the US gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards, and education.”

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The legal market of sports betting continues to capture more bettors, with 28.7 million Americans intending to place online wagers using a legal sportsbook this year.

AGA President Miller will be on radio row in Las Vegas with former NFL running back and Fox Sports Big Noon Kickoff host Mark Ingram II. Ingram plans to speak about the expansion of legal sports betting.

“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” Ingram said.

Shane Devine is a writer covering politics, economics, and culture for Valuetainment. Follow Shane on X (Twitter).

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