Recent transgender activist Dylan Mulvaney seems to be having a new sponsorship by the day, lately. Nike is the newest corporation to hop on the Mulvaney bandwagon, partnering with the influencer in a woman’s clothing campaign, promoting their new sports bra and leggings.
Mulvaney unveiled the paid partnership with Nike on Wednesday in several posts to Instagram, where the influencer is seen wearing some of the company’s activewear, including pants and a sports bra.
“Alert the media — I’m entering my workout era,” Mulvaney, a transgender woman, wrote in a caption for his 2 million followers to see.
Social media users had strong feelings about the collaboration after Mulvaney recently received sponsorships including Budweiser, Tampax, Ulta Beauty and now the athletic sportswear brand. Folks took to Twitter to share their frustrations with the once-favorite brands.
Meet NIKE WOMEN’S Newest Ambassador…a biological man.
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63
— Oli London (@OliLondonTV) April 5, 2023
.@Nike is now sponsoring the transgender activist, Dylan Mulvaney.
Stop buying Nike. Pass it on. pic.twitter.com/fo1OorPHYu
— Evan Kilgore 🇺🇸 (@EvanAKilgore) April 5, 2023
Nike is making Dylan Mulvaney, a man with a penis, the new face of Nike women’s sports bras & leggings. pic.twitter.com/2qGoYmkGHv
— Paul Hookem (@PaulHook_em) April 5, 2023
.@Nike replaced a woman of colour – Serena Williams – with a white man – Dylan Mulvaney – as their brand ambassador.
Move over women of color. You’re no longer the highest victims of oppression on the totem pole. 😂 pic.twitter.com/uBN9Xw1R1L
— 🅾️ Kat Kanada (@KatKanada_TM) April 5, 2023
Dylan Mulvaney (she/they) and Bud Light (piss/water) are a perfect match. One identifies as a woman and one identifies as beer; both are poor knockoffs of the real thing.pic.twitter.com/WMk5MB71H8
— Greg 🇺🇸🇬🇷🏳️🌈 (@gregissnacking) April 2, 2023
You can’t convince me the trans community is “under attack” when people like Dylan Mulvaney are getting countless sponsorships, going on multiple talk shows, interviewing the president, and generally being made into wealthy celebrities JUST for being “trans.”
— Erin Adair (@ErinAdairG) April 2, 2023
Another ad on the TikToker’s story featured Mulvaney stretching and dancing around in a Nike outfit as well as a link to where customers could buy the Nike leggings. On that post Mulvaney wrote, “Home from day 365 and ready to take on the world,” a reference to his/hers social media documented gender transition project, tilted “365 Days of Girlhood.”
Bud Light and beer maker Anheuser-Busch were heavily criticized for the partnership. Musician Kid Rock went viral on Tuesday for his statement of defiance against the PR move, recording himself shooting several Bud Light cases with an automatic rifle.
Tweet of KidRock shared by @FemalesForTrump:
🚫 Anheuser Busch 🚫
Making sure Anheuser-Busch gets our message!
Kid Rock speaks for me!👊🏻
🔥🤜🏻🇺🇸🤛🏻🔥 pic.twitter.com/vx8nUgV10P
— Sheri™ (@FFT1776) April 6, 2023
It seems that each of these companies partnering with Mulvaney lose profits shortly after these woke partnerships – could it be that they are not aware of who their paying audience is?
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