Social media platform Twitter is being dropped from Microsoft’s advertising platform next week after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, including enterprises and research institutions.
Microsoft users began receiving emails about new pricing details two months earlier. This means Microsoft advertising clients cannot access their Twitter accounts or create and publish any tweets through Smart Campaigns commencing on April 25.
What’s Elon Musk’s response? He posted on a Twitter thread, “They trained illegally using Twitter data. Lawsuit time.”
Tweet shared by @TitterDaily:
They trained illegally using Twitter data. Lawsuit time.
— Elon Musk (@elonmusk) April 19, 2023
Musk, who bought Twitter last October, is changing the company’s policy to charge businesses for access to its stream of data.
According to Yahoo! News, Microsoft’s $2.15 trillion market cap and $100 billion cash at hand proves that Microsoft has the funds to pay Twitter for whatever it asks, so this business move appears to be more of a vague stance on something other than a business decision.
In a statement to its customers, Microsoft stated, “Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,” and that “Digital Marketing Center (DMC) will no longer support Twitter starting on April 25, 2023.”
According to the company statement on Wednesday, Microsoft’s Smart Campaigns service helps advertisers manage social media campaigns on services including Facebook, Instagram and LinkedIn. As of April 25, users of the product won’t be able to do things like create tweets and drafts or see past tweets and engagement.
We’ll be watching to see where this potential debacle leads.
Add comment