Modelo has become the top-selling beer of the year in the United States, ending Bud Light’s more than 20-year claim to the title. This follows a long boycott of Bud Light due to their ad campaign featuring TikTok trans influencer Dylan Mulvaney, causing a massive drop in sales for Anheuser-Busch InBev.
As of Aug. 12, Modelo obtained 8.34% of the share of year-to-date beer sales while Bud Light declined to 8.28%, according to data released by NielsenIQ first reported on by CNN. Modelo had been leading sales charts since May, around the time when Bud Light launched its Mulvaney ads. The posts specifically featured Mulvaney sitting in a bathtub drinking from a can with his face branded on the side, as well as a video of him seemingly mocking Bud Light’s fanbase by reveling in his own ignorance of March Madness.
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At the time, users lambasted Anheuser-Busch on social media for the campaign, culminating with musician Kid Rock shooting a bunch of Bud Light cans with a rifle. Critics were enraged at the brand’s perceived submission to woke messaging on gender and sexuality in the wider culture war, often sanctioned by powerful wealth management firms such as a BlackRock and Vanguard. In BlackRock CEO Larry Fink’s own words, his firm tries to “force behaviors” through its Environmental, Social, and Governance (ESG) initiatives.
(RELATED: ESG EXPOSED – A $66 Trillion Dollar Weapon Used To Control Corporate America)
Other beer brands that benefited from Bud Light’s decline included Coors Light and Miller, whose combined sales became 50% bigger than Bud according to the Molson Coors CEO, as well as Yuengling which jumped by 22.5% in the last week of July. Yuengling, “America’s Oldest Brewing Company,” took advantage of Bud’s strategic blunder by subtweeting the brand. “Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer,” it wrote.
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
Alex Jones weighed in on the controversy on the PBD Podcast in August. In his view, the war over representation in consumer goods is about families desiring to center their culture’s focus on heroes that reflect their values:
[All the cable news companies] are committing suicide, you see Anheuser-Busch committing suicide, but then Modelo’s smart, ‘we want to celebrate sports heroes and icons and war veterans and families and heritage […] we want to crack a beer and think about our country and our mothers and fathers and sisters and brothers and children, how we’re good people and we want to be successful […] we are sick of the demoralization.
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