Mattel, the American multinational toy company, has launched its first Barbie doll with Down syndrome in partnership with the National Down Syndrome Society (NDSS). The move has been hailed as a major step towards inclusivity and representation for children with disabilities.
The doll, designed with guidance from NDSS, features a yellow-and-blue dress adorned with butterflies, which are symbols associated with Down syndrome awareness.
Additionally, the doll wears pink ankle foot orthotics, which are common among children with Down syndrome. The doll’s pendant necklace has three upward chevrons, a symbol of the Down syndrome community.
In an Instagram post, Mattel said that it hoped the new doll would allow more children to see themselves in Barbie and better reflect the world around them.
The Barbie Fashionistas line already features dolls with prosthetic legs, wheelchairs, hearing aids, and the skin condition vitiligo.
The introduction of a Barbie with Down syndrome comes amid a growing demand for toys that are more inclusive and representative. Companies such as Mattel are taking the lead in creating more diverse and inclusive toys that reflect the diversity of society.
The new Barbie doll has been widely welcomed by advocates for people with disabilities. It is hoped that the doll will help to raise awareness about Down syndrome and promote inclusivity for all children.
“This Barbie serves as a reminder that we should never underestimate the power of representation,” Kandi Pickard, president and CEO of NDSS, said in a statement. “It is a huge step forward for inclusion and a moment that we are celebrating.”
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