Self-help author and former presidential candidate Marianne Williamson announced her candidacy for the chair of the Democratic National Committee (DNC) on Thursday, expressing her intent to “reinvent the party” following significant Democrat losses in the 2024 elections.
Williamson, known for her unconventional approach and New Age spirituality, aims to revitalize the party by addressing the psychological and emotional appeal of Donald Trump and advocating for a more inclusive and connected political strategy.
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“President Trump has ushered in an age of political theatre – a collective adrenaline rush that has enabled him to not only move masses of people into his camp but also masses of people away from ours. It does not serve us to underestimate the historic nature of what he has achieved,” Williamson wrote in a letter to DNC leadership. “In fact, it’s important that we recognize the psychological and emotional dimensions of Trump’s appeal. We need to understand it to create the energy to counter it. MAGA is a distinctly 21st century political movement, and it will not be defeated by a 20th century tool kit. Data analysis, fundraising, field organizing, and beefed-up technology – while all are important – will not be enough to prepare the way for Democratic victory in 2024 and beyond.”
“We will create a surge of patriotic fervor, and a connectedness of the American heart to the great historical legacy of this country. Our ultimate success will be creating in people’s minds a sense that in order to further that legacy, your smartest move is to vote for Democrats,” she continued.
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Despite her previous unsuccessful bids for the Democratic presidneita; nomination in 2020 and 2024, Williamson believes her experience provides insight into the party’s shortcomings and the necessary steps to rebuild.
“What we need to do is to look in the mirror and what we need to is rebuild the frayed bonds of affection between the party — the Democratic Party and the working people of the United States,” Williamson said in an appearance on Fox News on Thursday afternoon. “There’s been a mass exodus from this party, people just aren’t feeling it.”
“I’ve heard people talking about so far is that we need to talk about kitchen table issues, what I want to talk about is the fact that many Americans can’t even afford the kitchen table,” she said.
She joins a crowded field of candidates, including New York State Sen. James Skoufis and former Maryland Gov. Martin O’Malley, each promising to reconstruct the party’s strategy and infrastructure.
The DNC chair election is scheduled for early February, as the party prepares for a challenging political landscape dominated by Republicans.
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