Polymarket signed LeBron James. Kalshi went with Shane Gillis. Kalshi founder Tarek Mansour explains how he thinks about celebrity spokespeople, and why the product should always be the thing that sells itself.
Mansour says the two emotions that move people are hatred and laughter, and he leaves hatred to the politicians. That’s why Kalshi skips the hard sell and goes for authentic, funny marketing. He shares how Shane Gillis came up with the weatherman ad concept himself, brought in Danny McBride, and turned a complicated idea (prediction markets can forecast the weather better than the weather station) into something people actually want to watch.
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Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. He currently resides in Ft. Lauderdale, Florida.
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