For the first time since COVID, Americans are drinking less, and Gen Z is leading the way. A new study found that adults 18 to 29 had the biggest drop in drinking of any age group, while millennials cut heavy drinking by 17%. But the ripple effects go way beyond health: people are going out less, restaurants and bars are struggling, and something is going to replace alcohol. Patrick Bet-David breaks down what the end of America’s COVID drinking binge means for business, and who wins and loses.
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Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. He currently resides in Ft. Lauderdale, Florida.
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