AI search startup Perplexity launched a new shopping hub on Monday, offering a ‘Buy with Pro’ feature for US Pro users aimed at challenging Google’s dominance in the search engine and e-commerce space. Supported by Amazon’s Jeff Bezos and AI chipmaker Nvidia, Perplexity integrates Shopify to provide users with product details, free shipping, and one-click purchase capabilities.
The initiative includes visual search tools like ‘Snap to Shop’ and a merchant program to enhance product recommendations, with the company targeting a $9 billion valuation.
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This expansion aims to increase search queries without immediate monetization, focusing instead on its advertising business.
Competition includes Google, Amazon, and platforms like TikTok Shop, with Perplexity leveraging AI and sometimes human agents to facilitate transactions.
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