TraxNYC explains why he stopped selling cheap jewelry, how luxury pricing actually increases demand, and why inventory selection is the real profit driver in the jewelry business. From six-figure diamonds to buying watches directly from customers, Trax breaks down how real margins are made and why exclusivity beats volume every time.
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Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

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