Has Bud Light officially lost its image as America’s beer? After massive backlash from a recent partnership with transgender activist Dylan Mulvaney, Anheuser-Busch lost millions of dollars in revenue and many loyal customers.
That leaves room for a new sheriff in town — Yuengling & Son, Inc., America’s Oldest Brewery. It announced the return of their limited-edition Team RWB camo cans. The Traditional Lager camo cans support Yuengling’s partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of their Stars & Stripes program.
The cans feature a unique desert camouflage print and the Team Red, White & Blue logo. This is just one of the many ways Yuengling shows its appreciation for those who have served.
Our summer fit is back. Rock the Stars & Stripes with us and @TeamRWB all summer: https://t.co/tS8RWk4uC5 pic.twitter.com/tR7rsqTERo
— Yuengling Brewery (@yuenglingbeer) May 8, 2023
“We’re stoked for this year’s Team RWB camo can launch and grateful for the generous support from Yuengling through the Stars & Stripes program,” said Mike Erwin, Founder, and Executive Director of Team RWB. “As the nation’s leading health and wellness community for veterans, this support will enable us to deliver consistent events and programming for years to come.”
The limited-edition cans are now available for purchase at retailers, restaurants, and bars where legal drinking is permitted. The cans are available in 12-ounce 12-pack, 12-ounce 24-pack, and single-serve 24-ounce cans. This offer will be valid until the end of the summer and can be found in all of Yuengling’s current 26-state footprint.
This year’s limited-edition design features a QR code co-branded with American country music star and official Brand Ambassador Lee Brice. When scanned, customers are taken through a digital Stars and Stripes experience, where they can enjoy Lee Brice’s “More Beer” music video as well as enter for a chance to win tour tickets, learn about Yuengling’s Summer Concert Celebration and shop the brewery’s virtual gift shop, and donate to Team RWB.
Good Job Christie!