Former Disney CEO Bob Chapek explains the Disney Vault strategy: pull classics like Snow White and Aladdin off shelves for 7 years, then re-release them with urgency. A masterclass in scarcity marketing, brand protection, and why less supply can drive more sales.
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Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida. He currently resides in Ft. Lauderdale, Florida.
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