James Fishback, a Republican candidate in the 2026 Florida governor’s race, explains his underdog strategy for winning against well‑funded opponents like Byron Donalds and Jay Collins. Fishback acknowledges that he won’t outspend or out‑fundraise his rivals, but he promises to outwork them, travel across the state, and engage directly with voters in every county.
Fishback is a political newcomer and investment firm CEO whose campaign emphasizes affordability, economic opportunity, and grassroots engagement. He has been campaigning on bold proposals from mandating school uniforms to a 50% “sin tax” on OnlyFans income, and has positioned himself as an outsider willing to challenge the political establishment.
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