Tom Brady joined the Tampa Bay Buccaneers and helped them become an instant champion. He’s joining another pursuit in hopes of similar success: the magical mystery world of NFTs.

His NFT platform is called Autograph and we’ll see it later this spring.

You think he could have some high-level people to help coax this little project along?

A representative for Brady told CNN Business that elite names in sports, entertainment, fashion and pop culture will work with creators to develop the digital collectibles.

And this could probably have been left unsaid: Autograph will also produce NFTs featuring Brady.

NFTs (non-fungible tokens) are digital files linked to the blockchain, the digital ledger system for cryptocurrencies such as bitcoin. The difference? Bitcoin is fungible – one can be traded for another — while NFTs are unique, verifiable assets, such as digital art.

The blockchain allows buyers and sellers to verify authenticity and ownership. 

Dillon Rosenblatt, Autograph co-founder and CEO, told CNN: “Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors.”

And that’s likely to be some class.

The NFT craze has spiked sales and attracted interest from celebrities. An artwork by digital artist Beeple recently sold for $69 million at Christie’s and Twitter founder Jack Dorsey’s first tweet sold as an NFT for $2.9 million.

Autograph will also have interactive offerings like live auctions, physical product drops and in-person experiences.

Brady retweeted CNN’s post about the company’s launch and inserted the “eyeballs” emoji: look for big news coming soon.

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