McDonald’s is no longer open and in business in Russia, but that doesn’t mean a version of the Big Mac isn’t being served there. All restaurants closed during the early stages of Russia’s invasion of Ukraine, but 850 of them reopened Sunday under new branding and ownership.
The Golden Arches are gone; the name has been changed from McDonald’s to “Fkusno & Tochka.” Wow, that does not roll off the tongue quite as effortlessly. If you’re wondering what the English translation is, here you go; “Tasty, and that’s it.”
Talk about an efficient, direct, straight-to-the-point new name.
The new director-general overseeing the operation is Oleg Paroev, a self-described go-getter. He’s definitely not playing around, as you can see from what he said at a press conference.
“If you recall, in May, McDonald’s announced they were removing their businesses from Russia. I am very proud that they chose me to continue developing this business. That means the company views me as someone who fully shares all the principles of business and values of McDonald’s.
“I won’t hide the fact that I am an ambitious man, and so I am not just going to simply open up all 850 restaurants, but I am going to develop new ones as well.”
He’s got 200 more restaurants on the drawing board.
The good news is that the employees caught in the middle have a place to work. The new owner retained 62,000 workers who were employed by McDonald’s.