Spotify is enhancing its video podcast offerings by introducing a new monetization model that pays creators based on engagement metrics. Starting January 2025, Spotify Premium subscribers will be able to watch video podcasts without ad interruptions, aligning its strategy more closely with YouTube’s successful model.
Over 250 million users have engaged with video podcasts on the platform, and more than 300,000 video shows are now available, showcasing significant growth in creator activity and user consumption.
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Spotify’s CEO, Daniel Ek, emphasized that these changes aim to provide a superior viewing experience while offering creators new revenue opportunities.
“By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify’s flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform,” Ek said in a blog post. “And by giving you, the creators, another path to monetization beyond ads, we’re freeing you up to spend more time doing what you love: creating.”
The newly introduced Spotify Partner Program will also facilitate both audience-driven payouts and ad revenue. As video consumption continues to rise, Spotify is positioning itself as a competitive player in the increasingly popular video podcast landscape.
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