Former South Carolina Governor Nikki Haley raised a staggering $16.5 million for her presidential run in January, beating the fundraising totals of the previous three months combined, campaign officials revealed on Monday.

In that same period, Haley also secured a significant number of new grassroots supporters, bolstering her longshot odds against former President Donald Trump ahead of her home state’s Republican primary election later this month.

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As first reported by Axios, Haley’s campaign reported a total of $16.5 million in donations in the first month of 2024, $11.7 million of which was attributed to 69,274 new “grassroots” donors who rallied to the former governor after the Iowa and New Hampshire primaries.

According to filings with the Federal Election Commission, this marks Haley’s single best fundraising month, surpassing performance in the first three quarters of 2023 and even the combined totals of the three months of quarter four.

Despite placing a distant third in Iowa and a slightly-less-distant second in New Hampshire (only made possible by Florida Governor Ron DeSantis dropping out), Haley has refused to suspend her campaign, instead holding herself out as the best alternative to both Trump and Biden.

Related: Billionaire Reid Hoffman Pauses Support for Nikki Haley After New Hampshire Loss

FEC filings also reveal that the Haley campaign ended 2023 with $14 million on hand after being one of the few Republican campaigns to make more than it spent last year. As Valuetainment previously reported, the DeSantis campaign and its affiliated PACs spent a combined $168 million to little effect. Donald Trump’s campaign boasted $33 million at year’s end, but a substantial portion of that money was spent on legal fees in his ongoing criminal cases.

“While Donald Trump blows USD 50 million of his donors’ money on his legal cases, Nikki Haley has been focused on talking to voters and saving our country,” said campaign spokesperson Olivia Perez-Cubas. “Hundreds of thousands of Americans are supporting Nikki’s campaign because they don’t want two grumpy old men and all their chaos, confusion, and grievances. They want a strong, conservative leader who will save this country.”

At the same time, pro-Haley super PAC “Stand for America” held on to just $3.5 million as it shifted focus to aggressive advertising in Haley’s home state of South Carolina.

The Republican South Carolina primary will be held on February 24th. Nikki Haley currently trails Donald Trump by approximately 30 points according to the latest polls.


Connor Walcott is a staff writer for Valuetainment.com. Follow Connor on X and look for him on VT’s “The Unusual Suspects.”

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