Target’s leaders don’t seem to have great aim with this one.
CEO Brian Cornell has defended the company’s controversial ‘tuck friendly’ female swimming line that caused an uproar of criticism from parents and loyal Target shoppers across the country.
According to a Target insider speaking with Fox News Digital, in many locations, mostly in rural areas in the South, ‘Pride’ clothing sections have been relocated in stores to avoid a “Bud Light situation.”
Emergency calls were made on Friday with managers and district senior directors being advised to “tamp down” the Pride sections, immediately.
The once highly favored store chain is now receiving tremendous backlash for what seems to be the largest variety of ‘Pride’ and Satanic merchandise to be sold in its business history.
“We call our customers ‘guests,’ there is outrage on their part. This year, it is just exponentially more than any other year,” the Target insider continued. “I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.”
To celebrate Pride month in June, Cornell approved the campaign promoting women’s clothing with ‘extra crotch’ coverage as well as baby clothes filled with transgender flag and LGBTQI+ print.
Target also collaborated with a U.K.-based artist Abprallen, contributing three designs to Target’s 2023 Pride collection: two outer-space-themed messenger bags and a sweatshirt reading “cure transphobia.”
One item in Abprallen’s shop features a pin that reads “Satan respects pronouns.” Underneath its Instagram post, the owner explains that “Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty.” The theme of the piece is plainly stated: “LGBT+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead.”
It looks like Target will be entering the boycott era alongside corporations that have lost millions of their customers and revenue — Bud Light, Nike, Maybelline, Adidas, and more. These leaders clearly miss the target.