McDonald’s has announced it will not impose surcharges for egg products, in contrast to other chains like Waffle House, which recently implemented a 50-cent surcharge per egg due to a nationwide egg shortage exacerbated by bird flu.
“Unlike others making news recently, you definitely WON’T see McDonald’s USA issuing surcharges on eggs, which are 100% cage-free and sourced in the U.S.,” Michael Gonda, McDonald’s chief impact officer for North America, wrote in a post on LinkedIn.
To attract consumers, the chain will offer Egg McMuffins for $1 through its app on March 2, coinciding with National Egg McMuffin Day.
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This promotional effort aims to appeal to lower-to-middle income consumers amid rising inflation and high egg prices at retailers.
Other restaurants, such as Denny’s, have also announced temporary surcharges, but McDonald’s is positioning itself differently by foregoing these additional charges.
The decision comes as McDonald’s faces declining U.S. sales, even as its global performance improves.
Overall, McDonald’s strategy appears focused on maintaining customer loyalty during challenging economic times.
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