Brown-Forman, parent company of whiskey distiller Jack Daniels, has announced it will roll back its diversity, equity, and inclusion (DEI) initiatives, following pressure from anti-DEI activist Robby Starbuck. Brown-Forman will cease linking bonuses to DEI progress, stop participating in LGBTQ-friendly rankings, and end efforts to diversify its supplier base.
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This move is part of a broader trend among several major companies, including Harley-Davidson, John Deere, and Tractor Supply, which have also retracted their DEI policies under similar pressures. Starbuck claims these policy reversals are victories against “woke” corporate agendas, aligning company practices more closely with their typically conservative customer bases.
According to Starbuck, Brown-Forman reversed its stance on DEI before he even published a call for a consumer boycott.
“We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck said on X.
Big news: The next company we were set to expose was @JackDaniels_US.
They must have been tipped off by us going through employee LinkedIn pages.
They just preemptively announced that they’ll be making these changes:
• Ending participation in the @HRC’s Corporate Equality… pic.twitter.com/0O1DkkIKrO
— Robby Starbuck (@robbystarbuck) August 22, 2024
Connor Walcott is a staff writer for Valuetainment.com. Follow Connor on X and look for him on VT’s “The Unusual Suspects.”
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