There’s one way to describe the late night shows on ABC, CBS and NBC; echo chambers.
Jimmy Kimmel, Jimmy Fallon, and Stephen Colbert cater their entire show to appeal to a liberal crowd, and they make absolutely no apologies for it.
The problem with immediately alienating one half of a potential audience is it limits your ability to attain big ratings, and it leaves the door open for an alternative show to come in and steal your potential viewers and advertisers.
Which is exactly what’s happening right now.
Fox News launched a late night show in April and handed the keys to Greg Gutfield, and in six months he has driven it to the top of the Nielsen charts during his time slot.
His ratings are crushing “The Tonight Show with Jimmy Fallon” on NBC, and “Jimmy Kimmel Live” on ABC.
Stephen Colbert’s show on CBS is the only one that currently can hang with Gutfeld’s numbers, and Gufeld has already beaten him head-to-head some weeks.
It’s just a matter of time before he puts that show in his rear view mirror by a wide margin.
Gutfeld has tried a new technique that seems to be working pretty well for him; he’s funny. He’s fearless. He’s not afraid to go right after ridiculous things happening in society right now.
Here’s what he told the New York Post.
“With a fraction of the staff and budget, we’ve managed to rout the sullen competition in mere months. And it’s not like we care — we’re just out to have a great time, make people laugh, and do stories on woke BS that none of these other shows have the guts to tackle.”
He’s clearly enjoying his success trouncing his competition judging from another comment to the NY Post.
“The more unique we are, the more these other shows continue to feel and sound the same. While they cover their asses, we’ll just continue kicking them.”
Gutfeld averaged 2 million views last week. Fallon got 1.5 million and Kimmel pulled in 1.4 million.
Colbert’s show, which Gutfeld calls “Sesame Street for Democrats” drew 2.2 million viewers.
By the way, Johnny Carson was pulling in an average of 6.5 million viewers 30 years ago.
David Letter man would draw close to 3 million sets of eyeballs.